TucsonSentinel.com covers news without paper and ink
Last week’s launch of The Tucson Sentinel illustrates two news and information delivery trends: the inkless, paperless “newspaper” and the nonprofit business model. Dylan Smith and a handful of former...
View ArticleLocal news focus, expanded products improve Lee’s revenue trends
Shifting emphasis to local news and embracing a broad scope and portfolio of news, information and advertising products enabled Lee Enterprises, parent company of Arizona Daily Star in Tucson, to...
View Article‘Off the record’ comments today could be published tomorrow
Imagine a reporter is interviewing you on a topic of your expertise, whether print, broadcast or online. You’re having a robust, yet friendly discussion that wanders from the original topic into area...
View ArticleWhat you won’t learn on ‘Mad Men’: Time to slide into the digital age
Are you sliding along the scale between traditional and digital marketing? Perhaps you are among the businesses still using only traditional forms of advertising that have been around for decades, such...
View ArticleNew media is redefining the way we build brands, reputations: Top 10 trends...
Even though it is difficult for me to get out of the office for a few days, each year I attend professional conferences to stay on top of the latest consumer trends and new media technologies. This...
View ArticleSix Media Monitoring Tools to Track Reputations and ROI
Has the daily job of sifting through Google alerts or the local media for company or product mentions turned into a time and resource drain? If you’ve been tasked with gathering media mentions and...
View ArticlePredicted Ad Trends for 2011
It will come as no surprise to those of us paying attention to trends that advertisers are asking more of their audiences than ever before. In previous years, the modus operandi has been for...
View ArticleLet’s Get Digital: Top 3 Findings from Arbitron Survey
Nearly 90 percent of U.S. households have access to the Internet. Two-thirds of homes with Internet access have Wi-Fi network. More than half of Americans 12 years and older have a Facebook page. These...
View ArticleIncrease Your Chances of Media Exposure Success
Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or...
View ArticleAP Stylebook – The Only Constant is Change
Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press...
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